| LEADER : 00000nam 2200000uu 4500 |
| 008 110921s2011||||th 000 0 eng d |
| 020 ^a9781412980180 (cloth) |
| 020 ^a1412980186 (cloth) |
| 050 00 ^a HF5415.3^b.B323 2011 |
| 245 00 ^aHandbook of marketing scales :^bmulti-item measures for marketing and consumer behavior research /^c[edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. |
| 250 ^a3rd ed. |
| 260 ^aThousand Oaks, Calif. :^bSAGE,^cc2011. |
| 300 ^axiv, 603 p. ;^c29 cm. |
| 500 ^aRev. ed. of: Handbook of marketing scales : multi-itemmeasures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999 |
| 500 ^aPublished in cooperation with the Association for ConsumerResearch . |
| 504 ^aIncludes bibliographical references and index. |
| 650 0 ^aMarketing research. |
| 650 0 ^aConsumer behavior^xResearch. |
| 700 1 ^aBearden, William O.,^d1945-^tHandbook of marketing scales. |
| 700 1 ^aNetemeyer, Richard G.,^d1956- |
| 700 1 ^aHaws, Kelly L. |
| 999 ^aใช้งานได้ทุกระบบ |
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