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008 110916s2011||||th 000 0 eng d |
020 ^a9780415871693
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050 00 ^aHD3000.28^b.A425 2011
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100 1 ^aAmason, Allen C
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245 10 ^aStrategic management :^bfrom theory to practice /^cAllen C. Amason
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260 ^aNew York :^bRoutledge,^c2011
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300 ^axviii, 295 p. :^bill. ;^c27 cm
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504 ^aIncludes bibliographical references and index
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505 0 ^aAn introduction to strategic management -- Understandingorganizational performance -- Tools of the trade: an overview of the framework -- Analyzing the environment: assessing the opportunities and threats -- Analyzing capabilities and resources: assessing the strengths and weaknesses -- Strategies for competitive advantage: value,customers and transactions -- Corporate and multi-businessunit strategy -- Strategy implementation: fit, adaptation and learning -- A general framework: strategy, entrepreneurship and international business -- Strategic leadership: leading and governing
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650 0 ^aStrategic planning
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650 0 ^aManagement
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999 ^aใช้งานได้ทุกระบบ
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