| LEADER : 01174nam 2200277 a 4500 |
| 008 030417s2010 caua sb 001 0 eng |
| 020 ^a9781439080900 |
| 020 ^a1439080909 |
| 050 00 ^a HF5415.2^b.Z54 2010 |
| 100 1 ^aZikmund, William G. |
| 245 10 ^aEssentials of marketing research /^cWilliam G. Zikmund, Barry J. Babin. |
| 250 ^a4th ed. |
| 260 ^aMason, Ohio :^bSouth-Western/CENGAGE Learning,^cc2010. |
| 300 ^axix, 436 p. :^bcol. ill. ;^c28 cm. |
| 504 ^aIncludes bibliographical references (p. 424-430) and index. |
| 650 0 ^aMarketing research. |
| 700 1 ^aBabin, Barry J. |
| 913 ^aImported by ULIBM Administrator |
| 949 ^aImport form external file by ULIBM system |
| 999 ^a100 |
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