LEADER : 01174nam 2200277 a 4500 |
008 030417s2003 caua sb 001 0 eng |
020 ^a0131105833 |
050 4 ^a HD6900.B7^bK45 2003 |
100 1 ^aKeller, Kevin Lane,^d1956- |
245 10 ^aStrategic brand management :^bbuilding, measuring, and managing brand equity /^cKevin Lane Keller |
250 ^a2nd ed (International Edition). |
260 ^aUpper Saddle River, N.J. :^bPrentice Hall,^cc2003. |
300 ^axxvii, 788 p. :^bill. ;^c25 cm. |
504 ^aIncludes bibliographical references and index. |
650 0 ^aBrand name products^xManagement. |
740 02 ^aBest practice cases in branding. |
913 ^aImported by ULIBM Administrator |
949 ^aImport form external file by ULIBM system |
999 ^a2061 |