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| เลขหมู่ |
HF5825 .S53 2018 | | ชื่อเรื่อง |
Copywriting : successful writing for design, advertising,and marketing / Mark Shaw | | ผู้แต่ง |
Shaw, Mark, 1965- | | ISBN |
9781780670003 | | พิมพลักษณ์ |
London : Laurence King Publishing, 2012 | | ครั้งที่พิมพ์ |
Second edition | | รูปเล่ม |
240 pages : illustrations (chieflycolor) | | หมายเหตุ |
Previous edition: 2009 | | หมายเหตุ |
Contents: Getting to grips with copywriting
-- The art of writing great copy
-- Writing for brand and marketing
-- Writing for advertising and direct marketing
-- Writing for retailing and products
-- Writing for company magazines, newsletters, and internal communications
-- Writing for catalogs
-- Writing for the digital environment
-- Glossary | | หมายเหตุ |
Summary: "Writing copy is often assumed to be a natural talent.However, there are simple techniques you can employ to craft strong written content with ease. This new, expandededition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing,catalogs, company magazines, and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-stepprocesses that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all thetools you need to become a confident and versatile creative copywriter.^"--Publisher^'s website | | หัวเรื่อง |
Advertising copy | | หัวเรื่อง |
Business writing |
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