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| เลขหมู่ |
HF5415.5 .C663 2021 | | ชื่อเรื่อง |
Customer experience excellence : the six pillars of growth / David Conway and Tim Knight. | | ผู้แต่ง |
Conway, David, author. | | ISBN |
9781398600997 (paperback) | | รูปเล่ม |
xv, 253 pages ; 24 cm | | หมายเหตุ |
Summary: ^"Customer experience (CX) has been a phrase in business lexicon for over 30 years. Seen by many as the last battleground, where winners will gain competitive advantage and increased market share, there is not a company in the world that is not in some way focused on the quality of the experience they deliver. However, for many businesses, CX is neither a strategic discipline, consistently applied, nor is it a well-trodden path. It^'s not easy to deliver exceptional customer experience, again and again, and it becomes difficult to have a CX strategy that provides tangible and measurable results. Customer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated by the global consulting group KPMG, this book shows how the world^'s most elite organizations have made excellence a habit, by creating authentic, human connections at scale. Whether dealing with external consumers or internal colleagues, learn how to become an enlightened and agile business and ^'think customer^' at every single touch point.^" --Amazon.com. | | หัวเรื่อง |
Customer relations. | | หัวเรื่อง |
Customer relations. | | ผู้แต่งร่วม |
Knight, Kim, auhtor. |
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