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| เลขหมู่ |
HF5415.5 .C54 2021 | | ชื่อเรื่อง |
Leading the customer experience : how to chart a course and deliver outstanding results / Brad Cleveland. | | ผู้แต่ง |
Cleveland, Brad, author. | | ISBN |
9781789666878 paperback | | พิมพลักษณ์ |
London : Kogan Page, 2021. | | รูปเล่ม |
xix, 254 pages ; 24 cm | | หมายเหตุ |
Contents: Introduction
-- Part one: Establish your approach
-- 1. Getting started
-- 2. Engaging your team
-- Part two: Listen and respond
-- 3. Harnessing the power of feedback
-- 4. Boosting the value of customer service
-- Part three: Educate and design
-- 5. Telling your customer^'s story
-- 6. Shaping processes and technology
-- Part four: Inspire and innovate -- 7. Building a culture of customer advocacy -- 8. Unleashing product and service innovation -- Part five: Build on the momentum -- 9. Rallying support for investments -- 10. Going from strength to strength. | | หมายเหตุ |
Summary: ^"The mandate to get customer experience right is real and urgent. Leading the Customer Experience is your guide to shaping experiences that win loyalty and deliver outstanding business results. It provides a bold, step-by-step approach that will get you and your team pointed in the right direction and equipped to make sound decisions along the way.^" -- Provided by publisher. | | หัวเรื่อง |
Customer relations. | | หัวเรื่อง |
Customer relations. |
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