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| เลขหมู่ |
HD58.9 .D996 2019 | | ชื่อเรื่อง |
Innovation capital : how to compete--and win--like theworld's most innovative leaders / Jeffrey Dyer, Nathan Furr, Curtis Lefrandt | | ผู้แต่ง |
Dyer, Jeff (Professor of strategy), author | | ISBN |
9781633696525 (hardcover) | | เลขเรียก |
DBTM | | รูปเล่ม |
264 pages : illustrations ; 25 cm | | หมายเหตุ |
Summary: We've all seen leaders who excel at winning resources andsupport for their ideas. It turns out that this quality isso valuable, and measurably more important for innovation than just being creative, that it has a name: ^"innovation capital.^" Contrary to popular belief, effective leaders ofinnovation--folks like Thomas Edison, Steve Jobs, Jeff Bezos, and Elon Musk--are successful not only because of the quality of their ideas but because they have the reputation and networks to successfully commercialize creative ideas. Nikola Tesla was arguably a more brilliantinventor than Thomas Edison, but Edison was able to realize tremendous commercial success while Tesla died penniless. Innovation Capital reveals the critical ingredient that separates the people who can marshal the resources necessary to turn their ideas into reality from those who can^'t, and shows you how to acquire, amplify, and use it to succeed as an innovative leader. Authors Jeff Dyer, Nathan Furr, and Curtis Lefrandt have spent decades studying how people get great ideas (the subject of The Innovator^'s DNA) and how people test and develop those ideas (explored in The Innovator^'s Method). Now, they share what they have learned from a multipronged research program designed to understand how people competefor, and obtain, resources to launch innovative new ideas--even, in some cases, before they^'ve earned a track recordof innovation.-- Provided by publisher | | หัวเรื่อง |
Success in business | | หัวเรื่อง |
Capital | | หัวเรื่อง |
Leadership | | หัวเรื่อง |
Business networks | | หัวเรื่อง |
Technological innovations | | ผู้แต่งร่วม |
Furr, Nathan R., author | | ผู้แต่งร่วม |
Lefrandt, Curtis T., author |
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