| เลขหมู่ |
HD58.9 .F864 2014 |
| ชื่อเรื่อง |
The innovator's method : bringing the lean start-up into your organization / Nathan Furr, Jeff Dyer ; [with a foreword by Clayton M. Christensen] |
| ผู้แต่ง |
Furr, Nathan R., author |
| ISBN |
9781625271464 (hbk. : acid-free paper) |
| พิมพลักษณ์ |
Boston : Harvard Business Review Press, [2014] |
| เลขเรียก |
DBTM |
| รูปเล่ม |
ix, 268 pages : illustrations ; 25 cm |
| หมายเหตุ |
Contents: The innovator^'s method
-- Leadership in the age ofuncertainty
-- Insight : savor surprises
-- Problem : discover the job-to-be-done
-- Solution : prototype the minimum ^"awesome^" product
-- Business model : validate thego-to-market strategy
-- Master the pivot
-- Scale it
-- Making the innovator^'s method work for you
-- Turn uncertainty into opportunity
-- Appendix. An overview of the innovator^'s method |
| หมายเหตุ |
Summary: Call it ^'lean start-up, 'design thinking,' or 'agile.^'No matter the name, it^'s clear that a new method is revolutionizing how to successfully create, refine, and bring ideas to market without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. No longer. Based on field work with thousands of managers and validated inside dozens of companies, innovation experts Nathan Furr and Jeff Dyer show when and how to apply a ^'lean start-up^' approach to innovation in established businesses^"-- Provided by publisher |
| หัวเรื่อง |
Organizational effectiveness |
| หัวเรื่อง |
Management--Technological innovations |
| หัวเรื่อง |
Consumers' preferences |
| ผู้แต่งร่วม |
Dyer, Jeff, (Professor of Strategy) |
| ผู้แต่งร่วม |
Christensen, Clayton M., writer of supplementary textualcontent |
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