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| เลขหมู่ |
HF5415.13 .K654 2004 | | ชื่อเรื่อง |
Ten deadly marketing sins : signs and solutions / Philip Kotler | | ชื่อเรื่องที่แตกต่าง |
10 deadly marketing sins | | ผู้แต่ง |
Kotler, Philip | | ISBN |
0471650226 | | รูปเล่ม |
viii, 152 pages ; 23 cm | | หมายเหตุ |
Contents: Your company is not sufficiently market focused andcustomer driven
-- Your company does not fully understand its target customers
-- Your company needs to better define and monitor its competitors
-- Your company has notproperly managed its relationships with its stakeholders
-- Your company is not good at finding new opportunities
--Your company^'s marketing planning process is deficient
-- Your company^'s product and service policies need tightening
-- Your company^'s brand-building and communication skills are weak
-- Your company is not well-organized to carry on effective and efficient marketing
--Your company has not made maximum use of technology | | หัวเรื่อง |
Marketing--Management |
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