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| เลขหมู่ |
HF5415.125 .B47 2011 | | ชื่อเรื่อง |
Data mining techniques : for marketing, sales, and customer relationship management / Gordon S Linoff, Michael J Berry. | | ผู้แต่ง |
Linoff, Gordon. | | ISBN |
9780470650936 (pbk : alk. paper) | | พิมพลักษณ์ |
Indianapolis, IN : Wiley Pub., 2011. | | ครั้งที่พิมพ์ |
3rd ed. | | รูปเล่ม |
xl, 847 p. : ill. ; 24 cm. | | หมายเหตุ |
Berry's name appears first on the 2nd ed. | | หมายเหตุ |
Includes index. | | หมายเหตุ |
Contents: What is data mining and why do it?
-- Data mining applications in marketing and customer relationship management
-- The data mining process
-- Statistics 101: what you should know about data
-- Descriptions and prediction: profiling and predictive modeling
-- Data mining using classic statistical techniques
-- Decision trees
-- Artificial neural networks
-- Nearest neighbor approaches: memory-based reasoning and collaborative filtering
-- Knowing when to worry: using survival analysis to understand customers
-- Genetic algorithms andswarm intelligence -- Tell me something new: pattern discovery and data mining -- Finding islands of similarity: automatic cluster detection -- Alternative approaches tocluster detection -- Market basket analysis and association rules -- Link analysis -- Data warehousing, OLAP, analytic sandboxes, and data mining -- Building customer signatures -- Derived variables: making the data mean more -- Too much of a good thing? Techniques for reducing the number of variables -- Listen carefully to what your customers say: text mining. | | หัวเรื่อง |
Data mining. | | หัวเรื่อง |
Marketing--Data processing. | | หัวเรื่อง |
Business--Data processing. | | ผู้แต่งร่วม |
Berry, Micahel J. A. |
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