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| เลขหมู่ |
BF637.N4 F57 2011 | | ชื่อเรื่อง |
Getting to yes : negotiating agreement without giving in/ by Roger Fisher and William Ury, with Bruce Patton, editor | | ผู้แต่ง |
Fisher, Roger, 1922- | | ISBN |
0143118757 (pbk.) | | พิมพลักษณ์ |
New York : Penguin, 2011 | | ครั้งที่พิมพ์ |
3rd ed., rev. ed | | รูปเล่ม |
xxix, 204 p. : ill. ; 20 cm | | หมายเหตุ |
Contents: Ch. 1. Don^'t Bargain Over Positions
-- Ch. 2. Separate the People from the Problem
-- Ch. 3. Focus on Interests, Not Positions
-- Ch. 4. Invent Options forMutual Gain
-- Ch. 5. Insist on Using Objective Criteria
-- Ch. 6. What If They Are More Powerful? (Develop Your BATNA - Best Alternative To A Negotiated Agreement)
-- Ch. 7. What If They Won^'t Play? (Use Negotiation Jujitsu)
-- Ch. 8. What If They Use Dirty Tricks? (Taming the Hard Bargainer) | | หมายเหตุ |
Summary: "Since it was first published in 1981 Getting to Yes hasbecome a central book in the Business Canon: the key text on the psychology of negotiation. Its message of ^"principled negotiations^"--finding acceptable compromise by determining which needs are fixed and which are flexible for negotiating parties--has influenced generations of businesspeople, lawyers, educators and anyone who has sought to achieve a win-win situation in arriving at an agreement. It has sold over 8 million copies worldwide in 30 languages, and since it was first published by Penguin in 1991 (a reissue of the original addition with Bruce Patton as additional coauthor) has sold over 2.5 million copies--which places it as the #10 bestselling title overall in Penguin Books, and #3 bestselling nonfiction title overall. We have recently relicensed the rights to Getting to Yes, and will be doinga new revised edition--a 30th anniversary of the original publication and 20th of the Penguin edition. The authors will be bringing the book up to date with new material anda assessment of the legacy and achievement of Getting to Yes after three decades^"-- Provided by publisher | | หัวเรื่อง |
Negotiation | | หัวเรื่อง |
Negotiating | | ผู้แต่งร่วม |
Ury, William | | ผู้แต่งร่วม |
Patton, Bruce |
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