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| เลขหมู่ |
HG1810 .B836 2014 | | ชื่อเรื่อง |
Business adventures : twelve classic tales from the world of Wall Street / John Brooks. | | ผู้แต่ง |
Brooks, John, 1920-1993, author. | | ISBN |
9781473611528 | | เลขเรียก |
DBTM | | รูปเล่ม |
iv, 459 pages ; 21 cm | | หมายเหตุ |
Includes index. | | หมายเหตุ |
Contents: The fluctuation: the little crash in '62
-- The fate ofthe Edsel: a cautionary tale
-- The federal income tax: its history and peculiarities
-- A reasonable amount of time: insiders at Texas Gulf Sulphur
-- Xerox Xerox Xerox Xerox
-- Making the customers whole: the death of a president
-- The impacted philosophers: non-communication at GE
-- The last great corner: a company called Piggly Wiggly
-- A second sort of life: David E. Lilienthal, businessman
-- Stockholder season: annual meetings and corporate power
-- One free bite: a man, his knowledge, and his job -- In defense of sterling: the bankers, the pound, and the dollar. | | หมายเหตุ |
Summary: From Wall Street to Main Street, John Brooks, longtimecontributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate andfinancial life in America. What do the 50 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals atGeneral Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined bya particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened. Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks^'s insightful reportage is so full of personality and critical detail that whether he is lookingat the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by Americanbankers to save the British pound, one gets the sense thathistory repeats itself. Five additional stories on equallyfascinating subjects round out this wonderful collection that will both entertain and inform readers . . . BusinessAdventures is truly financial journalism at its liveliest and best. | | หัวเรื่อง |
Businesspeople--United States--Case studies. | | หัวเรื่อง |
Corporations--United States--Case studies. | | หัวเรื่อง |
Stock exchanges--United States--Case studies. |
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