| เลขหมู่ |
HD3000.213 .H599 2013 |
| ชื่อเรื่อง |
Business process blueprinting : a method for customer-oriented business process modeling / Michael Hewing. |
| ผู้แต่ง |
Hewing, Michael, author. |
| ISBN |
9783658037284 |
| พิมพลักษณ์ |
Berlin : Springer , 2013. |
| รูปเล่ม |
229 p. ill ; 21 cm. |
| หมายเหตุ |
Ph.D. Freie Universitt Berlin 2013. |
| หมายเหตุ |
Summary: Though customer orientation is recommended in Business Process Management, current modeling methods still have a strong focus on the company^'s processes. To ensure a long-lasting requirement of a firm^'s service, one should consider the customer activities in order to offer an added value that effectively addresses his or her needs. Thus, the customers^' perspective and their process chains before, during and after the interaction need to be captured in Business Process Management. Michael Hewing takes a design-oriented research approach to show how the integration of well-grounded marketing methods enables thevisualization and analysis of the customer^'s point of viewin Business Process Management. By enhancing this method, information on usage processes as well as on the value-in-use can be provided for a comprehensive and process-based customer management. |
| หัวเรื่อง |
Business--Data processing. |
| หัวเรื่อง |
Management information systems. |
| หัวเรื่อง |
Economics/Management Science. |
| หัวเรื่อง |
Business Information Systems. |
| หัวเรื่อง |
Marketing. |
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