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| เลขหมู่ |
NC9970 .R3 2014 | | ชื่อเรื่อง |
Thoughts on design / Paul Rand | | ผู้แต่ง |
Rand, Paul, 1914-1996, author | | ISBN |
081187544X paperback | | ครั้งที่พิมพ์ |
New edition | | รูปเล่ม |
95 pages ; 21 cm | | หมายเหตุ |
"Original edition published by Wittenborn Schultz, NewYork, 1947. Third edition published by Studio Vista, London, 1970.^" | | หมายเหตุ |
Contents: The beautiful and the useful
-- The designer^'s problem
--The symbol in advertising
-- Versatility of the symbol
-- The role of humor
-- Imagination and the image
-- Reader participation
-- Yesterday and today
-- Typographic form and expression | | หมายเหตุ |
Summary: One of the seminal texts of graphic design, Paul Rand^'sThoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Randarticulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand^'s original1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer | | หัวเรื่อง |
Design. | | หัวเรื่อง |
Commercial art. | | ผู้แต่งร่วม |
Bierut, Michael, author of foreword |
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