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เลขหมู่ |
HD30.4 .E435 2007 | ชื่อเรื่อง |
The case study handbook : how to read, discuss, and writepersuasively about cases / William Ellet. | ผู้แต่ง |
Ellet, William. | ISBN |
9781422101582 | พิมพลักษณ์ |
Boston, Mass. : Harvard Business School Press, c2007. | รูปเล่ม |
vi, 272 p. : ill. ; 24 cm. | หมายเหตุ |
Partial Contents: pt. 1. Analysis. How to analyze a case -- Case analysisdemonstration -- Problems -- Decisions -- Evaluations -- pt. 2. Discussion. How to discuss a case -- pt. 3. Writing. How to write a case-based essay -- Problem essays -- Decision essays -- Evaluation essays -- pt. 4. Cases for analysis and writing. Allentown Materials Corporation : The electronic products division (abridged) -- General Electric : Major appliance business group (abridged) -- General Motors : Packard electric division -- Malaysia in the 1990s -- Whistler Corporation | หัวเรื่อง |
Management--Case studies--Study and teaching. |
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