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เลขหมู่ |
G156.5.H47 M35 2002 | ชื่อเรื่อง |
Cultural tourism : the partnership between tourism and cultural heritage management / Bob McKercher, Hilary du Cros. | ผู้แต่ง |
McKercher, Bob. | ISBN |
0789011069 (alk. paper) | ISBN |
9780789011060 | ISBN |
9780789011053 (hbk.) | พิมพลักษณ์ |
New York : Haworth Hospitality Press, c2002. | รูปเล่ม |
xiii, 262 p. : ill. ; 23 cm. | หมายเหตุ |
Partial Contents: Challenges in achieving sustainable cultural tourism --How tourism works -- Cultural heritage management -- Tangible heritage -- Intangible heritage and its management -- Cultural tourism products - A regional perspective -- Commodification, environmental bubbles, andcultural tourism products -- The cultural tourism market :a cultural tourism typology -- Gatekeepers -- Assessment -- Asset auditing and planning -- Marketing -- Presentationand management of heritage assets. | หัวเรื่อง |
Heritage tourism. | ผู้แต่งร่วม |
Du Cros, Hilary. |
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