| เลขหมู่ |
HD58.8 .F72 2019 |
| ชื่อเรื่อง |
Design works : a guide to creating and sustaining value through business design / Heather M.A. Fraser. |
| ผู้แต่ง |
Fraser, Heather M. A. |
| ISBN |
9781487522902 (softcover) |
| พิมพลักษณ์ |
Toronto ; Buffalo ; London : University of Toronto Press, [2019] |
| เลขเรียก |
DBTM |
| ครั้งที่พิมพ์ |
Revised and expanded edition. |
| รูปเล่ม |
311 pages : illustrations ; 26 cm |
| หมายเหตุ |
Contents: Part 1: the practice of business design
-- Overview ofbusiness design
-- Preparing your quest
-- Contextualizingyour challenge
-- Gear 1: empathy and deep human understanding
-- Gear 2: concept visualization
-- Gear 3: strategic business design and activism
-- Leading innovation and transformation
-- Part 2: Tool kit
-- Preparing for your question
-- Contextualizing your challenge -- Gear 1: empathy and deep human understanding -- Gear 2: concept visualization -- Gear 3: strategic business design and activation. |
| หมายเหตุ |
Summary: "Design Works is a collection of best practices thatserves as a leader^'s guide to driving innovation within the enterprise through the strategic and design-inspired practice of Business Design. It is well recognized that enterprise success requires ongoing innovation to create new value and sustain success. That requires a disciplinedintegration of exploration, sound strategic decision-making and leadership at all levels of the enterprise. While the resurgence of design thinking has proven to catalyze fresh thinking, it can fall short if not fully integrated with the business strategy of the enterprise, mindful stakeholder engagement and the evolution of enterprise management systems. This book builds on the fundamental principles of the first edition of Design Works: How to Tackle Your Toughest Innovation Challenges through Business Design. It expands on how to effectively navigate progress through strategy integration, effective stakeholder engagement and blending design-inspired practices with analytics to build a compelling business case for investment in value-creating efforts. Like the first edition, it includes valuable frameworks, inspiring stories and practical tools to drive growth and innovationin any type of organization. Clear principles for leading innovation draw from others^' experience to help make the most of enterprise talent and resources. New methodologieshone and build on the repertoire of tools in the first edition. New stories provide insights into how a variety of organizations have leveraged the principles and practices of Business Design^"--Provided by publisher. |
| หัวเรื่อง |
Organizational change.subjects/sh85095525 |
| หัวเรื่อง |
Business planning. |
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